CDC launched a new flu vaccine campaign called Wild to Mild to share key information with the public about how getting a flu vaccine can reduce your risk of flu and its potentially serious outcomes. The Wild to Mild campaign visually shows how flu vaccination can tame flu illness from wild to mild by showing a wild animal, like a tiger, juxtaposed against a more domesticated animal or toy like a kitten. Media placements included social content, micro-influencer partnerships, radio, out-of-home, and paid digital media. The following flu season, CDC launched a campaign activation around 4 key markets (Chicago, Atlanta, San Francisco and Las Vegas) by wrapping commuter trains and buses with the wild to mild messaging.

CLIENT: Centers for disease control and prevention

AGENCY: Weber Shandwick

ROLE: acd/designer/animator